YouTube Marketing Statistics in Spain (2026)

In 2026, YouTube remains a dominant platform in Spain, with approximately 26 million active users. The average user spends about 1 hour 45 minutes daily, indicating high engagement levels. Marketers are allocating significant budgets, with €1.2 billion spent on YouTube advertising, reflecting its importance in digital marketing strategies. Video content continues to evolve with localized content and influencer collaborations driving higher viewer interaction.

Spanish brands increasingly prioritize YouTube for their marketing efforts, with 78% of marketers utilizing the platform. The average CPV of €0.025 suggests competitive bidding and effective targeting options, making it a cost-efficient channel. As social media consumption grows, companies focus on creating engaging, culturally relevant content to capture the attention of diverse Spanish audiences, ensuring sustained growth in digital marketing investments.