By 2026, Spain is projected to have an internet penetration rate of 88%, reflecting widespread digital adoption across urban and rural areas. The average daily internet usage per person is expected to reach over six hours, driven by increased remote work and digital entertainment. Smartphone ownership remains high at 84%, facilitating continued growth in mobile commerce and digital services.
The broadband subscription rate is anticipated to be 92%, ensuring robust connectivity for most households. E-commerce is expected to account for a quarter of all retail sales, indicating a significant shift towards digital shopping platforms and a more digitally integrated economy. These trends underscore Spain's ongoing digital transformation and increased connectivity.