Digital Out-of-Home (DOOH) Advertising Statistics in Spain (2026)

Spain's digital out-of-home advertising sector has experienced significant growth, with revenues reaching €1.2 billion in 2026. The proliferation of digital billboards, now totaling over 15,300 units, has expanded reach across urban and rural areas, enabling targeted advertising campaigns. The high interaction rate via mobile devices demonstrates the integration of DOOH with digital and social media platforms, making it a vital channel for brands aiming to maximize visibility.

The average daily impressions per billboard stand at 4,200, indicating strong consumer engagement. The percentage of ad spend dedicated to DOOH has grown to 18%, reflecting advertisers' confidence in this medium's effectiveness. As digital infrastructure continues to improve, Spain's DOOH market is poised for further expansion, driven by technological innovation and increased advertiser investment, especially in retail, transportation, and entertainment sectors.