In 2026, social commerce in South Sudan is experiencing steady growth, with a 3.2% conversion rate indicating increasing online purchasing activity. The total revenue from social commerce is projected to reach USD 45 million, driven by the expanding smartphone user base and improved internet connectivity. Active social media users, numbering around 2.1 million, continue to boost local online markets, reflecting rising consumer confidence in digital transactions.
The average purchase value remains modest at USD 21.50, suggesting that most transactions are small-scale, yet frequent. Social media penetration at 18% highlights significant room for growth as digital infrastructure improves. These trends suggest a promising future for social commerce, with expanding user engagement and increasing adoption of digital payment methods in South Sudan.