Podcast consumption in South Sudan has seen notable growth, with 1.2 million daily listeners in 2026. Despite infrastructural challenges, mobile access accounts for over 83% of listens, indicating high mobile penetration. The average listening session lasts around 18 minutes, suggesting engaged audiences, although the completion rate remains modest at 27%. This highlights opportunities to improve content relevance and accessibility.
The dominant genres include news, politics, culture, and education, reflecting listener interests aligned with national development and social issues. As digital access expands, podcast creators can tailor content to enhance engagement and completion rates. Continued investment in mobile infrastructure and local content will likely boost listener retention and overall audio consumption in South Sudan.