By 2026, South Sudan's Pinterest user base is expected to reach over 1.2 million, reflecting growing digital engagement. The average user spends about 7.5 hours monthly on the platform, indicating high engagement levels. Social commerce on Pinterest is projected to generate around $15 million, showcasing increasing adoption of online shopping. Mobile app downloads continue to rise, with 3.4 million downloads, emphasizing mobile-first digital growth.
This trend suggests a significant shift towards social commerce in South Sudan, driven by improved internet access and smartphone penetration. Businesses are increasingly leveraging Pinterest's shopping features to reach consumers, and average spending per user is steadily climbing, pointing to a maturing digital economy and emerging e-commerce landscape.