South Sudan's digital landscape is rapidly evolving, with internet penetration reaching 18% in 2026, driven by infrastructure improvements. Video consumption continues to rise, with users averaging 35 minutes daily, reflecting increasing engagement with visual content. Marketers are capitalizing on this trend, launching over 1,200 video campaigns this year, signaling a shift towards digital-first advertising strategies to reach the growing online population.
Investment in video marketing has grown substantially, with USD 4.5 million spent on digital ads, emphasizing its importance in the country's marketing mix. The majority of video views occur on mobile devices, accounting for 65%, demonstrating the need for mobile-optimized content. As digital access expands, South Sudan's video marketing ecosystem is poised for significant growth and innovation.