In 2026, South Sudan's email unsubscribe rate stands at 2.8%, reflecting moderate engagement levels amid increasing mobile and internet adoption. The open rate of 21.5% suggests that while a significant portion of recipients engage with marketing content, there's room for improvement in targeting and personalization strategies. The click-through rate of 4.2% indicates a growing interest in digital offers, driven by expanding digital literacy and online commerce.
Email bounce rates remain relatively low at 1.1%, showing effective list management and infrastructure. The rapid 15.3% annual growth in email list size underscores the country's expanding digital economy and rising internet penetration. As South Sudan continues its digital development, these metrics highlight the importance of tailored email campaigns to sustain engagement and foster e-commerce growth.