South Sudan's e-commerce sector is experiencing significant growth, with total sales reaching approximately $150 million in 2026. The increased adoption of personalized shopping experiences has driven higher engagement, with 65% of online shoppers utilizing tailored recommendations and targeted ads. Internet access remains a challenge but is steadily improving, contributing to the expanding online market and digital literacy among consumers.
The average online purchase value has risen to $45, reflecting more confidence in digital transactions. The proliferation of 12 active e-commerce platforms indicates a burgeoning digital economy, supported by local entrepreneurs and international investments. Despite infrastructure hurdles, South Sudan is gradually transforming into a promising e-commerce hub with a focus on personalized shopping and digital inclusivity.