Social Commerce Statistics in South Ossetia (2026)

In 2026, South Ossetia's social commerce industry is projected to generate approximately 22 million Georgian lari, reflecting increasing online shopping habits. The return rate remains moderate at around 8.5%, indicating improved seller policies and buyer confidence. Social media platforms such as VKontakte and Odnoklassniki continue to dominate, facilitating a significant portion of digital transactions and influencing consumer behavior across the region.

The average transaction value of about 310 lari underscores the growing consumer trust and the availability of diverse product categories online. Nearly half of the internet population actively participates in social commerce, which suggests a mature digital ecosystem that supports small businesses and entrepreneurs. As social commerce grows, efforts to further reduce return rates and enhance user experience will be crucial for sustained growth.