By 2026, South Ossetia has seen a significant increase in Shopify store adoption, with 1,200 active stores contributing to a total e-commerce revenue of approximately 45 million Georgian lari (USD 18 million). The average store now attracts over 2,350 monthly visitors, reflecting growing consumer engagement. Mobile commerce dominates this landscape, with 78% of transactions completed via smartphones, indicating a shift towards mobile-friendly platforms.
CMS preferences remain diverse, but Shopify leads with a 65% market share, showcasing its popularity among local entrepreneurs. The rise in online sales is driven by improved internet infrastructure and increased digital literacy. This growth signals a maturing digital economy in South Ossetia, presenting opportunities for new entrants and existing businesses to expand their online presence further.