In South Ossetia, the average email unsubscribe rate remains modest at around 2.3% in 2026, reflecting targeted and relevant content strategies. The total subscriber base has grown steadily to approximately 150,000, indicating increasing digital engagement among businesses and consumers. Open rates are slightly above average at 25.7%, suggesting effective subject lines and segmentation efforts are paying off.
Click-through rates continue to improve, averaging 4.8%, which demonstrates higher user interaction with marketing campaigns. The return on investment for email marketing stands at €4.50 for every €1 spent, showing that businesses find email marketing a cost-effective channel. Overall, South Ossetia's digital marketing landscape is evolving with increased adoption and strategic improvements in email campaigns.