South Ossetia has experienced a significant boost in its affiliate marketing sector, with over 2,150 active affiliates generating approximately 12.4 million Georgian lari in revenue. The average commission per affiliate has increased, reflecting higher engagement and more lucrative partnerships. The growth rate of 18% indicates a thriving digital economy, driven by increased internet penetration and local businesses adopting affiliate strategies to expand their reach.
The adoption of affiliate marketing by online businesses in South Ossetia now stands at 37%, showing a steady shift towards digital sales channels. This trend is supported by improved digital infrastructure and targeted marketing efforts. As a result, local entrepreneurs and international brands are capitalizing on the region's digital growth, creating more opportunities for affiliates and boosting the overall economy in 2026.