Social Commerce Payment Statistics in South Korea (2026)

South Korea's social commerce market continues to expand rapidly in 2026, driven by high mobile payment adoption and increased digital literacy. With 28 million users, the market demonstrates robust growth, reflecting consumers' preference for seamless, social-based shopping experiences. The average monthly spend of USD 120 highlights the strong engagement and spending power of South Korean consumers in this digital space.

Mobile payments dominate social commerce transactions, accounting for 85% of all payments. The USD 35 billion transaction volume underscores the country's advanced digital infrastructure and consumer trust in digital payment platforms. Social commerce now accounts for a quarter of the total e-commerce sales, emphasizing its vital role in South Korea's retail landscape.