4.5
Average daily internet usage (hours)
Across all age groups in South Korea
98
Internet penetration rate (%)
Overall population in South Korea
89
Percentage of users active on social media (%)
Among 18-29 age group
160
E-commerce transaction value (USD billions)
Total online sales in South Korea
95
Smartphone ownership rate (%)
Population aged 10 and above
By 2026, South Korea's internet usage continues to be highly prevalent, with a penetration rate of 98%. Younger age groups, especially those aged 18-29, are the most active, spending on average 5.2 hours daily online and maintaining an 89% social media activity rate. This reflects South Korea's advanced digital infrastructure and youth engagement with digital platforms, driving e-commerce and online services growth.
Older age groups, notably 60+, are also increasing their online activity, with usage rising to 3.2 hours daily. The total online transaction volume has reached approximately USD 160 billion, indicating widespread digital adoption across demographics. Smartphone ownership remains high at 95%, supporting continuous growth in mobile internet services and digital commerce in the country.
Frequently Asked Questions
What is the most popular social media platform in South Korea in 2026?
Based on recent trends, KakaoTalk remains the leading social media platform, with over 85% penetration across all age groups.
How has internet usage impacted e-commerce in South Korea?
The rise in internet usage has significantly boosted e-commerce, with online sales reaching USD 160 billion, making South Korea one of the top digital markets globally.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.