Video Ads Spending Statistics in South Africa (2026)

South Africa's digital advertising market is projected to reach approximately $1.8 billion USD in 2026, with over half of this budget dedicated to video ads. This growth reflects increased consumer engagement with video content across social media and streaming platforms, driven by improved internet access and mobile device usage. PPC campaigns continue to be a major component, with expenditures around $720 million USD, emphasizing the importance of targeted search and social advertising.

The average CPC remains competitive at roughly $0.45 USD, ensuring brands can reach a broad audience cost-effectively. The digital ad revenue growth rate of 12.5% indicates a rapidly expanding market, with advertisers investing more in innovative formats like interactive and short-form videos. As digital maturity increases, South African businesses are expected to prioritize personalized video content to maximize ROI and consumer engagement.