Social Commerce Payment Statistics in South Africa (2026)

South Africa's social commerce landscape in 2026 shows rapid growth, with around 25 million users engaging in social-based shopping activities. The transaction volume has surged, reflecting increased trust in digital payments and mobile wallets, which are dominant in this space. The average transaction value remains modest, indicating a focus on affordable, everyday purchases, driven by widespread smartphone use and improved internet infrastructure.

The high adoption rate of mobile wallets at 80% underscores the country's shift towards cashless payments within social commerce. This trend is supported by the government's push for financial inclusion and the expansion of digital banking services. As social commerce continues to evolve, businesses are leveraging targeted advertising and social media integration to capture this expanding digital consumer base, fostering economic growth and digital transformation.