Shopify Store Growth and Website Builder Statistics in South Africa (2026)

South Africa's Shopify ecosystem continues to expand rapidly, with over 45,000 active stores in 2026. The majority of these stores see consistent traffic, averaging 12,500 visitors per month, indicating strong consumer engagement. Mobile optimization remains critical, with 84% of stores fully mobile-friendly, reflecting the country's mobile-first digital habits. Local businesses increasingly adopt Shopify due to its ease of use and integration with South African payment gateways.

Revenue per store has risen to approximately R210,000 annually, demonstrating growing profitability for online entrepreneurs. CMS preferences show Shopify dominating the market, though WooCommerce and Wix maintain notable shares. As digital literacy improves, more small and medium-sized businesses are establishing online storefronts, boosting overall e-commerce growth. The trend indicates sustained digital transformation in South Africa’s retail landscape.