Mobile Advertising Statistics in South Africa (2026)

South Africa's mobile ad spending has seen significant growth, reaching approximately $1.2 billion in 2026, driven by increased smartphone penetration and digital engagement. Marketers are increasingly prioritizing mobile platforms, capturing a larger share of the digital ad budget, which now accounts for about 65%. The rising engagement rates reflect consumers' preference for mobile content, making mobile advertising a core component of digital strategies.

The surge in mobile ad campaigns—totaling around 15,000—indicates a vibrant digital marketing environment. With an average engagement rate of 4.8%, advertisers are effectively reaching their target audiences. Additionally, the average revenue per user from mobile ads has grown to $15, highlighting the monetization potential of South Africa's expanding mobile user base. This trend underscores the importance of mobile marketing in the country's digital economy.