South African consumers are spending over 2 hours daily on online videos in 2026, demonstrating the country's digital engagement. Businesses increasingly leverage interactive videos to boost engagement, with 78% adopting this strategy. Mobile remains the dominant platform, with 88% of viewers watching videos on smartphones, emphasizing the importance of mobile-optimized content in the local market.
Investment in video advertising continues to rise, reaching R1.2 billion this year. The surge in interactive campaigns, up 45% from last year, indicates a shift towards more engaging and personalized marketing approaches. As digital maturity grows, South African brands are expected to allocate more budget towards innovative video formats to capture consumer attention effectively.