2.5 million
Affiliate Marketers in South Africa
Number of active affiliate marketers in 2026
3.8 billion ZAR
Affiliate Revenue in ZAR
Total affiliate marketing revenue generated in South Africa
12%
Average Commission Rate
Typical commission rate earned by affiliates in 2026
65%
E-commerce Share of Affiliate Revenue
Percentage of revenue from e-commerce affiliate programs
78%
Mobile Affiliate Traffic Share
Proportion of affiliate traffic coming from mobile devices
The rapid expansion of internet access and smartphone usage in South Africa continues to propel affiliate marketing. With higher commission rates and increased investment from brands, the affiliate ecosystem is becoming a vital component of the country's digital economy. As online shopping becomes more prevalent, affiliate marketing is expected to further contribute to economic growth and job creation in the region.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.