By 2026, Somalia's social media user base has grown significantly, reaching over 4.2 million users, accounting for nearly a quarter of the population. Facebook remains the dominant platform, driven by increased mobile internet access and digital literacy initiatives. The average user spends over two hours daily on social media, highlighting the platform's importance for communication and marketing.
Businesses in Somalia are increasingly investing in social media advertising, with spending projected at USD 12 million. This growth reflects a shift towards digital marketing strategies to reach young, tech-savvy audiences. As social media communities expand, brands are tailoring content to local languages and interests, fostering stronger online engagement and brand loyalty.