Somalia's social commerce sector is experiencing rapid growth, with over 2.4 million users engaging in buying and selling via social media platforms. The low return rate of 4.8% reflects efficient logistics and improved seller transparency, fostering consumer confidence. Mobile devices dominate transactions, accounting for 65%, driven by widespread smartphone use and expanding internet access across urban and rural areas.
Digital payment adoption continues to rise, reaching 78%, facilitating seamless and secure transactions. The average transaction value of USD 45 indicates a shift towards higher-value online purchases. Continued investments in digital infrastructure and e-commerce literacy are expected to further boost social commerce, making Somalia a promising emerging market in the digital economy.