Somalia's podcast engagement rate has increased significantly, reaching 12.5% in 2026, driven by rising smartphone adoption and improved internet access. The total number of listeners now exceeds 3.2 million, reflecting a growing appetite for digital audio content among diverse demographics. With an average weekly listening time of 45 minutes, podcasts are becoming a vital source of information and entertainment in the country.
The digital audio market in Somalia is projected to generate USD 15 million in revenue, highlighting the sector's rapid growth. Smartphone penetration at 58% facilitates wider access to podcasts, fostering an expanding ecosystem for creators and advertisers. Continued infrastructure development and mobile internet expansion are expected to further boost engagement and economic contribution from digital audio platforms.