Somalia's digital landscape in 2026 shows gradual growth, with internet penetration reaching approximately 24%. The majority of online activity is driven by mobile devices, accounting for nearly 68% of web traffic, reflecting the country's mobile-first approach. Cross-device tracking adoption remains modest at 12%, indicating early stages of implementation in Somali digital marketing strategies, but showing potential for future expansion.
With an average of 4.2 sessions per user monthly, Somali users are increasingly engaging with digital content, supported by a rising digital ad spend of USD 7.5 million. This growth suggests improved connectivity and expanding digital infrastructure, promising further opportunities for targeted marketing and better user insights through cross-device tracking technologies in the coming years.