Somalia's internet penetration has reached 24% in 2026, reflecting gradual growth driven by mobile expansion and infrastructure improvements. The majority of web traffic comes from mobile devices, accounting for 78%, emphasizing the importance of mobile-friendly content. E-commerce is emerging, with revenues estimated at USD 45 million, indicating increasing online consumer activity despite infrastructural challenges.
Digital advertising investments continue to rise, reaching USD 2.5 million, as businesses recognize the value of online marketing. Average daily web visits per user are around 3.2, showcasing growing engagement and curiosity among users. These trends point towards a steadily evolving digital ecosystem poised for further expansion in Somalia's economy and digital landscape.