By 2026, Somalia's affiliate marketing industry has seen significant growth, with the average cookie duration reaching 15 days, enhancing affiliate efforts. The revenue generated has surged to USD 45 million, reflecting increased digital engagement and e-commerce adoption. The number of active affiliates has grown to 12,500, indicating a vibrant and expanding online marketing ecosystem supported by rising digital infrastructure.
Digital ad spend has increased to USD 20 million, showing strong investment in online marketing strategies. E-commerce penetration remains modest at 8%, but it continues to grow steadily, fueling affiliate programs. This growth underscores Somalia's evolving digital economy and the importance of affiliate marketing as a key driver of online sales and brand visibility in the country.