Digital advertising in Solomon Islands is experiencing steady growth, with a projected spend of USD 12 million in 2026. Mobile advertising dominates the landscape, accounting for over 60% of total digital ad expenditure, driven by increasing smartphone penetration. Local businesses are increasingly adopting digital channels, with around 450 active advertisers leveraging social media, search, and display ads to reach consumers.
This growth reflects improved internet infrastructure and digital literacy across the islands. As digital engagement continues to rise, advertisers are focusing on cost-effective strategies, evidenced by an average CPC of USD 0.15. The integration of mobile-first campaigns is likely to further boost ad effectiveness and overall digital marketing ROI in Solomon Islands.