In 2026, social commerce payments in Slovenia continue to expand, with 1.4 million users engaging in social shopping activities. The average transaction value has risen to €72, reflecting increased trust and convenience in digital payments. The total payment volume surpasses €101 million, driven by the popularity of platforms like Facebook Marketplace and Instagram Shops among Slovenian consumers.
Mobile payments account for 68% of all social commerce transactions, emphasizing the shift towards smartphone-based shopping. Credit and debit cards remain the dominant payment method, favored for their ease of use and security. This trend indicates a mature digital payment environment that is likely to further evolve with new fintech innovations and increased consumer adoption.