Singapore continues to see significant growth in video advertising, with total spending reaching SGD 1.2 billion in 2026. The increasing shift toward mobile consumption accounts for 78% of video views, emphasizing the importance of mobile-optimized content. The average CPC for video ads remains competitive at SGD 0.35, reflecting mature digital ad markets and high engagement levels among local consumers.
PPC advertising in Singapore is thriving, with around 45,000 active campaigns this year. The digital ad spend is expanding at a rate of 12.5% annually, driven by businesses seeking targeted, measurable advertising channels. With a strong digital infrastructure and tech-savvy population, Singapore remains a leading hub for innovative paid advertising strategies in Southeast Asia.