Social Commerce Trust Statistics in Singapore (2026)

Singapore's social commerce landscape in 2026 demonstrates high consumer trust, with an index of 78 and an average trust score of 85 out of 100. The total transaction volume reached S$4.8 billion, reflecting the country's advanced digital economy and high social media engagement. Active users, numbering 3.2 million, predominantly prefer platforms like Facebook Shops and Instagram Shopping, which together account for 75% of the market share.

The strong trust metrics and high platform engagement indicate Singaporeans’ confidence in online social shopping. This trust drives growth in social commerce, supported by robust digital infrastructure and consumer protection policies. As a result, businesses increasingly leverage these platforms for sales, marketing, and customer engagement, cementing social commerce as a key component of Singapore’s retail ecosystem in 2026.