6.8
Average Return on Ad Spend (ROAS)
Retargeting campaigns in Singapore generate an average ROAS of 6.8x in 2026.
SGD 2.4 billion (USD 1.78 billion)
Digital Ad Spend
Singapore's total digital advertising expenditure reaches SGD 2.4 billion in 2026.
45%
Percentage of Retargeted Users Converting
Nearly 45% of retargeted users in Singapore convert compared to 20% for non-retargeted users.
SGD 1.20 (USD 0.89)
Average Cost per Click (CPC) for PPC
The average CPC for paid search in Singapore is SGD 1.20 in 2026.
78%
Mobile Ad Impressions
Mobile devices account for 78% of all ad impressions in Singapore in 2026.
Singapore's digital advertising landscape is rapidly evolving, with retargeting strategies delivering impressive ROAS of 6.8 times. The high conversion rate of 45% for retargeted users underscores the effectiveness of personalized ads in engaging consumers. Businesses are increasing their ad spend, contributing to a total of SGD 2.4 billion, reflecting confidence in digital channels' ROI.
The dominance of mobile advertising remains a key trend, with 78% of impressions on smartphones. Cost efficiencies are improving, with CPC averaging SGD 1.20, allowing advertisers to optimize campaigns further. These trends indicate a mature digital market in Singapore, with advanced targeting and measurement driving better campaign performance.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.