Influencer Platform Preference Statistics in Singapore (2026)

By 2026, Singapore's influencer ecosystem has grown substantially, with over 150,000 active influencers across various platforms. Instagram remains the dominant platform, favored for its visual appeal and engagement tools. Influencers in Singapore earn an average of SGD 3,500 monthly, reflecting the country's high digital maturity and advertising investments. Brands increasingly allocate significant budgets, totaling around SGD 250 million, to leverage influencer marketing for brand awareness and sales.

The high engagement rate of 4.5% indicates strong audience interaction with influencer content. Singapore's strategic focus on digital marketing has fostered a vibrant influencer community that appeals to local and regional brands. As influencer marketing evolves, platforms like TikTok and YouTube are gaining ground, but Instagram's versatility keeps it as the top choice. This trend underscores Singapore's role as a digital marketing hub in Southeast Asia.