Singapore's email marketing landscape in 2026 demonstrates a high adoption of personalization strategies, with 87% of companies leveraging tailored content to increase engagement. The open rate remains steady at around 26.4%, reflecting improved targeting and relevance. Mobile engagement continues to dominate, with 72% of users opening emails on smartphones, emphasizing the importance of mobile-optimized campaigns.
The average revenue per email stands at SGD 1.25, indicating effective monetization through targeted offers and dynamic content. Marketers are investing in data-driven insights to refine their personalization tactics, leading to higher click-through rates of 4.8%. As digital maturity grows, Singapore's email marketing remains a vital channel for customer retention and revenue growth.