Singapore continues to lead in AI search adoption, with 78% of users favoring both local and international search engines. The integration of AI has streamlined information retrieval, making searches faster and more relevant. The high usage of AI-driven search indicates a shift towards smarter, personalized online experiences, fostering digital growth across sectors like retail, finance, and education.
With an average of 1,200 queries per user annually, Singaporean digital consumers are highly engaged. AI-enhanced search contributes significantly to the local economy, especially in e-commerce, which generated SGD 4.5 billion in 2026. Mobile devices dominate search activity, emphasizing the importance of mobile-optimized AI search solutions for businesses aiming to tap into this active user base.