In 2026, Singapore's affiliate marketing landscape continues to grow, accounting for 42% of total online traffic, driven by increased e-commerce activity and digital engagement. The total digital advertising spend has reached S$2.8 billion, reflecting heightened investment in online channels. Affiliate marketing remains a crucial component, contributing significantly to online sales and brand visibility across diverse sectors.
The e-commerce sector in Singapore is projected to generate S$12 billion in revenue this year, with affiliates playing a vital role in customer acquisition. The average conversion rate stands at 4.5%, indicating highly targeted and effective campaigns. With approximately 35,000 active affiliate marketers, Singapore maintains a vibrant and competitive affiliate ecosystem that continues to evolve with emerging digital trends.