Singapore's affiliate marketing landscape in 2026 is thriving, with an average commission rate of 8.5%, reflecting increased competitiveness and affiliate engagement. The digital advertising spend has surpassed 1.2 billion SGD, demonstrating strong industry investment. The number of active affiliates continues to grow, reaching 45,000, which indicates expanding opportunities for marketers and brands alike.
E-commerce revenue attributable to affiliate marketing in Singapore is approximately 950 million SGD, emphasizing its importance in the retail sector. Mobile engagement dominates, with 72% of affiliate interactions conducted via smartphones, highlighting the country's high smartphone penetration and digital adoption. These trends suggest sustained growth and innovation within Singapore's digital marketing ecosystem.