Social Commerce Statistics in Sierra Leone (2026)

By 2026, social commerce in Sierra Leone has seen significant growth, with approximately 1.8 million users actively shopping through social media platforms. The market valuation has reached around $250 million USD, reflecting increased digital adoption and mobile internet accessibility across the country. Engagement rates remain healthy, driven by local influencers and growing smartphone penetration, fueling consumer trust and online purchasing behaviors.

The rise in social commerce transactions, totaling $180 million USD, indicates a shift towards digital retail ecosystems. With a penetration rate of 22%, more Sierra Leoneans are embracing online shopping, especially in urban areas. This surge is supported by improved mobile infrastructure, increased digital literacy, and expanding social media networks, creating new opportunities for local businesses and entrepreneurs.