In 2026, Sierra Leone's digital advertising landscape has seen significant growth, with PPC spend reaching USD 12.3 million, reflecting increased online engagement. The average retargeting click-through rate of 4.8% indicates improved ad relevance and targeting efficiency, driven by better data analytics and targeted strategies.
The conversion rate of 3.2% demonstrates the effectiveness of retargeting efforts in converting interested users into customers. The average CPC of USD 0.45 makes digital advertising accessible for local businesses, fostering a more vibrant digital economy and expanding reach to the country's growing online population of 1.5 million retargeted users.