Pinterest Shopping & Social Commerce Statistics in Sierra Leone (2026)

By 2026, Sierra Leone's Pinterest user base has expanded significantly, reaching around 2.5 million active users, driven by increased smartphone penetration and digital literacy. Social commerce is becoming a crucial part of local e-commerce, with Pinterest serving as a key platform for discovery and purchasing of fashion, crafts, and local products. The growth rate indicates a robust adoption of social shopping behaviors among Sierra Leoneans, especially among youth and small entrepreneurs.

The social commerce revenue on Pinterest in Sierra Leone is projected to hit USD 45 million, reflecting rising online spending and improved access to digital payment solutions. Users are spending an average of USD 18 monthly on Pinterest, highlighting the platform's role in everyday shopping. As social commerce continues to evolve, businesses in Sierra Leone are increasingly leveraging Pinterest to reach consumers, fostering economic growth and digital engagement across the country.