USD 15 million
Total Digital Ad Spend
Projected total digital advertising expenditure in Sierra Leone for 2026.
65%
Mobile Ad Share
Percentage of digital ad budget allocated to mobile advertising.
4.2 million
Digital Ad Reach
Number of internet users reached by digital ads in Sierra Leone.
USD 0.12
Average CPC
Average cost-per-click for digital ads in Sierra Leone.
18%
Digital Ad Growth Rate
Annual growth rate of digital advertising spend from 2025 to 2026.
Despite being a developing economy, Sierra Leone is witnessing significant digital marketing growth, with over 4.2 million internet users targeted by campaigns. The average CPC remains low at USD 0.12, making digital advertising an affordable option for small and medium enterprises. The 18% annual growth rate indicates strong momentum, as digital channels become integral to Sierra Leone's marketing strategies.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.