In 2026, Sierra Leone's affiliate marketing industry has seen a notable increase, with average commission rates rising to 12.5%. The surge in digital advertising spending, reaching USD 45 million, reflects growing online engagement and e-commerce activities across the country. The number of active affiliates has also grown to approximately 2,350, indicating expanding opportunities for digital entrepreneurs and marketers in Sierra Leone's emerging digital economy.
E-commerce revenue has climbed to USD 78 million, driven by increased smartphone usage and improved internet infrastructure. Mobile penetration at 68% supports this growth, enabling more consumers to participate in online shopping and affiliate programs. Overall, Sierra Leone's digital marketing landscape is projected to continue expanding, fostering new revenue streams and digital skill development nationwide.