Seychelles' social commerce landscape in 2026 shows robust growth driven by increased smartphone penetration and internet accessibility. The sector is now valued at approximately $12 million, with a rising user base of around 250,000 active participants. Facebook and WhatsApp remain dominant platforms, accounting for 65% of social commerce activity, indicating a strong preference for familiar, local-centric digital spaces.
The average monthly expenditure on social shopping has reached $45, reflecting growing consumer confidence and digital literacy. Mobile transactions are leading the surge, with a 35% growth rate year-over-year. These trends suggest Seychelles is rapidly adopting social commerce as a vital component of its retail ecosystem, especially among younger demographics and small businesses expanding online.