In 2026, Seychellois internet users spend an average of 1 hour 45 minutes daily watching videos, reflecting growing digital engagement. The rise in mobile device usage has significantly boosted video consumption, with 84% of viewers accessing content via smartphones. Businesses increasingly recognize the value of video marketing, with 78% incorporating it into their advertising strategies, leading to higher consumer engagement and brand visibility.
Seychelles' digital landscape continues to evolve, with video advertising expenditures reaching approximately USD 3.2 million this year. The average engagement rate of 6.5% indicates effective targeting and compelling content. As digital adoption accelerates, local companies are investing more in interactive and personalized video campaigns to connect with their audience and stand out in a competitive market.