In 2026, Serbia's Wix user base has grown to approximately 150,000, reflecting increasing digital adoption among small businesses and entrepreneurs. The monthly creation rate of 12,500 new websites indicates a thriving online economy, supported by expanding internet access and digital literacy. The country's digital economy, valued at €4.2 billion, demonstrates significant integration of CMS tools like Wix in business operations.
The rise in e-commerce websites, now totaling around 35,000, highlights Serbia's shift toward online sales channels. With an 18% market penetration rate among small enterprises, Wix continues to play a crucial role in digital transformation. This growth showcases Serbia's commitment to embracing digital tools for business expansion and market competitiveness in 2026.