In 2026, Serbia's Pinterest user base has grown significantly, with over 3.2 million active users engaging with shopping content. The social commerce sector has seen rapid expansion, generating approximately €150 million in sales, reflecting increased digital adoption. Mobile devices dominate shopping activities, accounting for 78% of transactions, indicating the importance of mobile-friendly platforms for Serbian consumers.
Local brands are increasingly utilizing Pinterest to reach consumers, with around 1,200 actively engaging in social commerce campaigns. The average user spends about €45 on Pinterest shopping, highlighting the platform's growing influence on consumer purchasing decisions. As digital maturity advances, Pinterest is becoming a crucial channel for brands aiming to boost online sales in Serbia.