Influencer Fraud Rate Statistics in Serbia (2026)

Serbia's influencer marketing landscape in 2026 continues to grow rapidly, with an estimated 15,400 active influencers. The industry is projected to reach €120 million in annual ad spend, reflecting increased brand investment. Despite the growth, the influencer fraud rate is estimated at 8.2%, highlighting ongoing challenges with fake followers and engagement. Brands are becoming more vigilant, employing advanced analytics to combat fraud and ensure campaign authenticity.

The average engagement rate on influencer posts remains steady at 4.8%, indicating healthy interaction levels within the Serbian digital community. Approximately 65% of local businesses now incorporate influencer marketing into their strategies, demonstrating its vital role in Serbia’s marketing ecosystem. As digital maturity advances, both brands and consumers benefit from more transparent and effective influencer campaigns.