In Serbia, email marketing continues to evolve with a click-through rate of 3.8% in 2026, indicating moderate engagement levels. The open rate of 22.5% suggests that marketers are improving their personalization efforts, leading to better connection with audiences. The dominance of mobile email usage, at 78%, emphasizes the importance of mobile-friendly designs for effective campaigns. These trends highlight Serbia's growing digital maturity and the increasing reliance on email as a primary marketing channel.
The average of 2.1 clicks per email showcases an active and interested subscriber base. The impressive ROI of USD 42 per USD 1 spent underlines the effectiveness of email marketing for Serbian businesses, especially small and medium enterprises. As digital infrastructure continues to improve, Serbia's email marketing landscape is set to become even more sophisticated, fostering better customer engagement and higher conversion rates in the coming years.