Serbia's CMS marketplace has grown significantly in 2026, reaching an estimated €150 million. With over 1.2 million active websites, digital presence is expanding rapidly, especially among small and medium enterprises (SMEs). WordPress continues to dominate with approximately 65% market share, reflecting its popularity and ease of use among Serbian users. The average subscription cost for premium website builders remains competitive at around €120 annually, making it accessible for local businesses.
The surge in CMS adoption indicates a shift towards digital transformation in Serbia, driven by increased internet penetration and e-commerce growth. SMEs are the primary users, constituting nearly 78% of CMS users, which underscores the importance of affordable and user-friendly website solutions. Continued investment in digital infrastructure and training is expected to sustain this growth, further cementing Serbia's position in the regional digital economy.