In 2026, Serbian affiliate marketing features an average cookie duration of 30 days, balancing between user convenience and tracking accuracy. The growing number of active affiliate marketers, estimated at over 15,200, indicates a vibrant digital economy. E-commerce remains dominant, driving most affiliate revenue, supported by increased online shopping trends and improved digital infrastructure across the country.
The affiliate sector's total revenue is projected to reach €250 million, reflecting robust growth. The average conversion rate of 4.5% suggests effective targeting and personalized marketing strategies. Serbia's digital maturity, combined with favorable government policies, continues to bolster affiliate marketing, making it a key component of the country's digital economy by 2026.